Activating the Different Types of Intent Data : MarketingProfs Reports and Guide

The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to decipher how to access and activate the right intent data for their marketing strategy.

In addition to accessing the right intent data to reach your goals, you need it to seamlessly integrate with your other tools, like a CRM and ABM platform. Only 52% of the companies who use buyer intent data apply it to ABM, and even fewer apply it to ad retargeting. This is a huge miss.

Check out this guide to learn about:

The difference between first-, second-, and third-party intent data
How and when to use each type of intent data in your marketing campaigns
How to tap into downstream intent data from review platforms

Rate this

KEY DETAILS

Release Date: November 15, 2021
Sponsor: TrustRadius
Topic: Marketing Strategy
Price: $0

DOWNLOAD NOW

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.

First Name

Last Name

Business Email Address

Password

Confirm Password

Company

Job Title

Role

Phone

Address

City

State/Province

Postal/ZIP Code

Country

Business Type

Company Size

Marketing Team Size

Industry

Company Revenue

I understand that this report is sponsored by TrustRadius and that, as a condition of accessing it at no cost, MarketingProfs will share my information with the sponsor. They may use it to send me marketing messages.

TERMS & CONDITIONS

By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS REPORT IS SPONSORED BY:

TrustRadius is the most trusted review platform helping technology buyers make better decisions and vendors tell their unique story, improve conversion, engage high-intent buyers, and gain customer insights.