Webinars long have been a staple of an effective demand-generation engine. They allow live communication with your ideal customer persona at scale—as well as the opportunity to engage directly with your prospects and existing customers.
However, last year has seen the webinar landscape turned on its head—and if you're not keeping up, you're missing out.
Check out this guide to learn about:
- The current state of webinars
- Three common webinar pitfalls
- The four elements of great webinars
- Harnessing next-level audience intelligence
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Cvent is the event platform that marketers use to maximize results from their event channel. From in-person events to webinars and virtual events, Cvent makes it easy to reach large audiences, engage attendees, capture data, and act on attendee insights so that you can amplify your event ROI.