Email marketing is a waste of time and money if your message doesn't make it through a series of "tests." Are you confident that your message will make it past the automated spam filters at the ISP or desktop level?
If so, you still need to worry about the "human filter." Send too many, or the wrong messages to your recipients, and they may deem your communications irrelevant to them—either blocking you or reporting your email to their ISP (which you can't afford).
Check out this guide to learn about:
- Understanding the obstacle course that is email deliverability
- How to get your message through ISP level filters
- How to get your message through email client and software filters
- And, perhaps most importantly, how to get through human filtering
THIS REPORT IS SPONSORED BY:
Campaigner is an email marketing automation platform that enables businesses to unlock the power of customer data and create personalized, 1:1 interactions that drive incremental revenue, engagement, and customer lifetime value.