Messaging isn't positioning. Logos aren't positioning. Brand names and guidebooks aren't positioning. In this e-book you'll learn:
- What is positioning and why you need it
- How to choose your market
- What specific things to focus on when creating your position
If your buyers can't tell the difference between you and the competition; if you struggle with long sales cycles; if everyone at your organization is telling a different story; or if you're often in price and feature wars, you have a positioning problem. Download this e-book to learn how to fix it.
