Today, we have the ability, and the need, to figure out the dollar-by-dollar contributions that our marketing campaigns and their various components make—because that’s what senior management really cares about. And that’s what you can give them using the processes laid out in our 26-page The Marketer’s Guide to Campaign Measurement, Tracking, and Analysis.
You’ll learn what to measure and how to...
- Choose the right metrics
- Design your systems and campaigns to deliver the right data—and make it actionable
- Figure out what works and what doesn't, and your best options for improvement
