Using marketing automation platforms, organizations can design, manage, and automate everything from email to multichannel campaigns. And because it can be integrated with your existing technology, these platforms offer a measurable, end-to-end view of your marketing activities.
Our 18-page how-to guide, Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed, will help you understand the capabilities of marketing automation and how to use them.
You will learn how to...
- Understand the capabilities of marketing automation
- Determine the right automation system for your needs
- Recognize how artificial intelligence is changing how we use marketing automation
