How to Claim Your FREE Copy of The Brand Benefits Playbook

Your customers don't know what they want in your product or service.

But they do know the outcomes they want. And when you focus on those benefits, you position your brand's solution as the only one worth buying.

Packed with actionable insights on building an untouchable brand, The Brand Benefits Playbook is your FREE gift for joining us at B2B Forum.

Win and delight customers in any industry with MarketingProfs founder Allen Weiss' newest book. Fill out this form to claim your copy now!

For mailing addresses in the US and Canada: Choose between a hardcover or an audiobook. Includes free shipping. Outside the US and Canada: We will email you an audiobook. Offer exclusively for 2024 B2B Forum ticket holders.

Not Yet a Ticket Holder?

If you're not yet a B2B Forum ticket holder, what are you waiting for? Check out the program for the best B2B marketing conference on the planet. With 50 sessions on all things B2B, plus keynotes, workshops, and networking opportunities, B2B Forum is the place where successful marketers go to stay in the know. Join the fun this Nov in Boston. Get your ticket now.

Tell Me More

Allen Weiss, PhD, founded MarketingProfs in 2001. He's a leading authority on positioning and marketing strategy, and he co-authored The Brand Benefits Playbook with Debbie J MacInnis, PhD. See the book's website or watch Allen's announcement in this MarketingProfs webinar.

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For mailing addresses in the US and Canada:
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Outside the US and Canada: We will email you an audiobook.

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