Measuring What Matters: Use Data for Effective Marketing
There are secrets hiding in your metrics—but many marketers and small teams don't know what they are! Discover how to make data-driven decisions that support business goals in this 4-part mini-workshop with Katie Robbert and Christopher S. Penn.
COMING UP
Foundations of Marketing Measurement
Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.
Email Marketing Measurement & Analysis
Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.
Content Marketing Measurement & Analysis
Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.
Social Media Measurement & Analysis
Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!
RECENT EVENTS
Email Marketing Friday Forum
What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.
The 2025 State of AI in B2B Video Marketing
Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack how companies of different sizes approach AI implementation, AI's real impact on video production costs and team efficiency, future predictions for AI's role in B2B video marketing, and so much more. Sponsored by Goldcast.
Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss
Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.
2025 Marketing Trends Friday Forum
Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.
LinkedIn Ads: Getting Set Up for Success
Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.
MarketingProfs B2B Forum
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)
Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.
Author to Author: Ann Handley Talks to Geraldine DeRuiter
Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.
The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions
Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.
Marketing Forecast: Master the Triple Crown of B2B Marketing Writing
Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.
People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience
Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.
