Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain.
That's according to two surveys of business professionals conducted by Bain & Company.
An infographic (below) explores key findings from the research.
It looks at how generative AI performs against expectations across a range of domains, why it exceeds expectations most often in marketing use cases, and how marketers can make the most of generative AI.
Check out the infographic:
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How and Why GenAI Exceeds Expectations in Marketing [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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