Social media marketing can be incredibly effective—and incredibly time-consuming.

However, there are ways to reduce the amount of effort needed to execute a successful strategy.

An infographic (below) from Media Update looks at how to work smarter, not harder, on social media.

It covers eight key tips for maximizing results while minimizing work: plan content in advance, use scheduling tools, repurpose high-performing content, create in batches, use analytics, follow the 80/20 rule, outsource/delegate, and automate engagement.