Email remains an essential part of most B2B marketing strategies, delivering results year after year.

So, what do marketers need to know about the channel in 2025?

An infographic (below) from Prospect Wallet explores key stats.

It covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and AI use in email marketing.

Check out the infographic:

 

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B2B Email Marketing Stats You Need to Know for 2025 [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji