What are the top drivers of marketing vitality—success against key performance indicators—in 2025?

To find out, The CMO Council analyzed data from a wide range of third-party sources, including proprietary insights from quantitative surveys and qualitative interviews.

An infographic (below) covers highlights from the research.

Specifically, it looks at the top organizational behaviors that the researchers found are associated with marketing vitality across five areas: marketing mix and spend, organizational dynamics, customer affinity, market outlook, and technology.