B2B marketers and salespeople know that having high-quality data is important.
But why exactly does it matter so much?
An infographic (below) from Prospect Wallet delves into why it's crucial to have good data.
Specifically, it looks at what drives data decay, how bad data affects B2B marketing and sales, how having good data can impact your business, which key B2B data parameters to consider, and how to fix bad data.
Check out the infographic:
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Why It's Crucial to Have Good B2B Data [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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