Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.
Radio stations can also generate income with other approaches, such as outside broadcasts, segment sponsorships, and social media sponsorships.
An infographic (below) from Media Update looks at how radio stations generate revenue.
It covers four common income streams and explores each of them.
Check out the infographic:
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How Radio Stations Make Money [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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