How can you turn casual followers on social media into buyers?
A proven path to success is segmenting your strategy into key stages, such as awareness, consideration, and conversion.
An infographic (below) from Giraffe Social explores a funnel-based approach to social media marketing.
It looks at why mapping your social strategy to the funnel matters, and how to adapt your tactics to each stage.
Check out the infographic:
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The Social Media Funnel Explained [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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