Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?
Both, according to a recent deep dive into the feature conducted by Semrush.
An infographic (below) summarizes key findings from the company's analysis.
It looks at how the AI Overviews feature presents both opportunities and challenges for brands for search engine optimization, and it provides tips for making the most of AI Overviews.
Check out the infographic:
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Are Google's AI Overviews Good or Bad for Brands? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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