Are public relations and publicity the same thing when it comes to brand management?
Definitely not, according to a recent overview of the two approaches from Media Update.
An infographic (below) summarizes why marketers should make a distinction between PR and publicity.
It looks at how the two strategies differ in terms of tactics, timelines, and underlying characteristics.
Check out the infographic:
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What's the Difference Between PR and Publicity? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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