Some 64% of B2B marketers say they plan to take a more B2C approach in 2025 and advertise on consumer-facing channels, such as Instagram.
That's according to a survey conducted by Madison Logic and Harris Poll of 300 marketing decision-makers (director level or higher) in the United States.
An infographic (below) covers key findings from the research.
It looks at key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.
Check out the infographic:
