Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way.
That's according to a survey conducted by Adobe Experience Cloud of 348 marketers in the United States.
An infographic (below) covers key findings from the research.
It looks at how marketing budgets have been changing, how AI use impacts content performance expectations, and what challenges marketers face in achieving their goals.
Check out the infographic:
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Marketing in the Age of AI [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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