Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies?
To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year.
An infographic (below) explores findings from the research.
Specifically, it looks at how three key creative approaches—AI in advertising, emotional authenticity, and color evolution—helped power stronger results for B2B marketers on LinkedIn.
Check out the infographic:
