How do you create a successful automation strategy for a marketing program?
A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the actions that can be handled by automation tools).
An infographic (below) from Semrush covers what all that looks like.
It uses a webinar as an example and shows how the customer journey can be mapped to specific actions and automations.
Check out the infographic:
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How to Create a Marketing Automation Strategy [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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