Potential clients say industry expertise is the top thing they look for when evaluating PR agencies.
That's according to a survey conducted by the Public Relations and Communications Association (PRCA) between July 9 and August 13, 2024.
An infographic (below) summarizes key findings from the research.
It looks at how clients rank five key factors in the PR agency selection process: industry expertise, creative capabilities, cultural fit, budget, and track record.
Check out the infographic:
Enter your email address to continue reading
The Most Important Factors in Selecting a PR Agency [Infographic]
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Public Relations:
