With more than 2.5 billion users worldwide, YouTube can be an incredibly powerful channel for advertisers.
It can also be incredibly daunting. The platform has so many different ad formats—from massive mastheads to in-stream shorts—that figuring out what's best for your campaign can feel overwhelming.
An infographic (below) from Giraffe Social seeks to simplify things by covering the basics for marketers.
It looks at what the major YouTube ad formats are, how they work, and what benefits each format delivers.
Check out the infographic:
