Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth.
That's according to a recent Pipeline360 report based on data from a survey of 500 B2B marketers in the United Kingdom and the United States.
An infographic (below) summarizes key findings from the research.
It looks at the state of B2B pipeline growth in 2024, including the biggest challenges facing marketers, their top lead-gen channels, and ways they're using AI.
Check out the infographic:
