A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success.

If you play your cards right when one of your pieces becomes popular, you can build stronger connections with your audiences and discover how to boost the performance of all your social media content.

An infographic (below) from Media Update explores what to do if one of your social media posts goes viral.

It provides a framework for ensuring people return, understanding what worked, and capitalizing on the opportunity.