Selling to executives can be especially difficult, considering that you typically need to cover everything from product/service details to high-level strategy in a very limited amount of time.

To be noticed by this audience, it's necessary to understand what challenges they're facing, what they expect in meetings, and how to capture their attention.

An infographic (below) from RAIN Group provides a road map for mastering the executive sale.

Specifically, it provides 45 tips structured around a "STRATEGIC" selling model with nine pillars: scrutiny, time, results, approach to meetings, transformation, elevation, gravitas, insight, and conciseness.