B2B tech marketing is constantly shifting as products, channels, and strategies evolve.

However, some core principles remain constant amid all the change.

An infographic (below) from Team4, which was based on this blog post, looks at these immutable foundations.

Specifically, it covers eight "laws" of B2B tech marketing: know your categories, the product comes first, be the most useful brand, perception is everything, data trumps opinion, know your buyers' tech stack, and understand the complexity of the customer journey.