Design is about much more than simply taking a concept and making it look pretty.
For design to effectively accomplish your goals, it must take into account the core fundamentals that elicit emotion and impact functionality.
An infographic (below) from Creative Market explores some of these key building blocks.
Specifically, it looks at 10 basic elements of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.
Check out the infographic: