Finding the right keywords is essential to succeeding with search engine optimization.

The problem is that it can be difficult to consistently figure out which ones are best for your business.

An infographic (below) from Semrush, which was based on this blog post, provides a checklist for tackling keyword research.

It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, find long-tail keywords, get keyword ideas from competitors, analyze keyword metrics, structure your keywords, prioritize your keywords, and do audience research to plan your content.