All too often, PR campaigns begin with great expectations but end up falling flat.
How can you avoid that fate?
An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business.
Specifically, it explores seven keys to success: setting the right goal, knowing your audience, choosing the right platform, finding your creative angle, knowing your competition, building relationships, and analyzing the outcomes.
Check out the infographic:
