All too often, PR campaigns begin with great expectations but end up falling flat.

How can you avoid that fate?

An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Specifically, it explores seven keys to success: setting the right goal, knowing your audience, choosing the right platform, finding your creative angle, knowing your competition, building relationships, and analyzing the outcomes.

Check out the infographic:

 

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Seven Tips for Running a Successful PR Campaign [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji