YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform compared with longer videos.
That's according to an analysis conducted by Adobe Express.
An infographic (below) covers key findings from the research.
It looks at how Shorts have exploded in popularity with audiences and creators alike over the past few years, and it looks at how the format performs relative to longer pieces.
Check out the infographic:
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The Rapid Rise of YouTube Shorts [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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