Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action.

However, buyer personas are only helpful for a business if they are insightful and actionable.

So, how can you create truly useful personas? An infographic (below) from the Buyer Persona Institute delves into this topic.

Specifically, it looks at why interviewing real buyers is the most effective approach for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.