Search engine optimization experts have long recommended focusing on four key areas: experience, expertise, authoritativeness, and trustworthiness (EEAT).

According to a recent infographic (below) from CSP, that approach may be missing two key components: multimedia and engagement.

It looks at why businesses should consider expanding their EEAT search strategies to MEEEAT given changes to the landscape.

The infographic delves into each element of MEEEAT and why it matters for search engine optimization.

Check out the infographic: