Marketers have traditionally focused on selling products and services by using highly polished messaging.
However, over the past decade they've increasingly embraced lo-fi, authentic content and experiences.
An infographic (below) from Giraffe Social explores the shift from product-centric to human-first marketing.
It looks at how social media influencers sparked this revolution—and how your marketing can adapt to the changes.
Check out the infographic:
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The Evolution of Marketing From Product-Centric to Human-First [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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