In a survey conducted last year by LinkedIn, two out of three B2B marketing leaders said they expected their budget to increase in 2024.
So, what should CMOs do with that additional spend?
An infographic (below) from LinkedIn explores how B2B marketing leaders can get the most out of their budgets.
It looks at key findings from the company's CMO survey, outlines three key strategies for driving growth, and covers how LinkedIn tools can help with budget optimization.
Check out the infographic:
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How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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