When people think of PR, they tend to think of press releases.
However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals.
An infographic (below) from Media Update looks at modern PR approaches that go beyond the traditional press release.
Specifically, it covers four key content types: informational interviews, press mentions, feature articles, and podcasts.
Check out the infographic:
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Four Types of PR Content Beyond Press Releases [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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