The font choices you make for your email campaigns can have a big impact on performance and brand identity.

Picking the right fonts can help your business better engage audiences and convey its personality. Picking the wrong ones can undermine readability and annoy recipients.

So, which fonts should you consider and which should you avoid?

An infographic (below) from Brafton provides an overview of email fonts for marketers.

It looks at good fonts (clear and Web-friendly), bad fonts (for decoration only), and ugly fonts (avoid at all cost).

Check out the infographic: