LinkedIn can help your business with everything from driving more sales to acquiring exceptional talent.

However, as with any channel, you can successfully harness the power of the platform only if you have a strong strategy and execute it well.

An infographic (below) from VizionOnline provides an overview of how to optimize your firm's LinkedIn presence.

It covers key questions to ask when getting started, core elements to include in every strategy, the main things you should be doing regularly, and advanced approaches to consider.