Connecting your brand voice to a specific persona or actual person—whether real or fictional—can help creative teams better understand the voice you're aiming for. And it can also be a valuable way to create better content prompts for generative AI programs.

So, whom should you use as your inspiration?

An infographic (below) from The Creative Marketer provides 100 characters to use to define your brand voice.

It divides the characters into 12 common personas: innocent, sage, explorer, ruler, creator, caregiver, lover, hero, everyman, magician, jester, and outlaw.

Check out the infographic: