A strong marketing message—a sentence that tells your target audience what your organization is and why they should do business with you—can grab attention, improve lead generation, and boost sales.

So, how can you create one that's powerful and compelling?

An infographic (below) from Brafton explores strategies for developing a clear marketing message that resonates.

Specifically, it looks at four approaches to take to successfully nurture your message: focusing on your target market, alluding to the solution you provide, keeping things simple, and differentiating when possible.