As marketers begin to advertise on TikTok, they often encounter a key challenge: How exactly should the first campaign be set up in the social network's Ads Manager?
To increase the likelihood of success, it helps to focus on your objective and your budget early on.
An infographic (below) from TikTok covers tips for how to choose the right objective and set a budget.
It also provides templates to follow for some common objectives.
Check out the infographic: