Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion.
Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 billion).
That's according to Kantar BranZ's annual ranking of the world's most valuable brands.
An infographic (below) looks at the 100 most valuable global brands in 2023, covering each brand's total value and what industry it is in.
Check out the infographic:
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The 100 Most Valuable Global Brands [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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