AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year.
That's according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.
An infographic (below) shows the Top 12 breakthrough brands as identified by the researchers.
Some of the brands on the list include OpenAI, the creator of ChatGPT; Neko Health, an affordable health-tech experience from a Spotify co-founder; Zepeto, Asia’s largest metaverse platform; Betterhalf, a matrimony app used by 100 million people in India; and Fishwife, a chic canned fish producer.
The other brands on the list are Eight Sleep, CAKE, HiPhi, KidSuper, Bilt, Obsess, and Sila Nanotechnologies.
Check out the infographic: