The LinkedIn InMail feature, which allows you to directly message members you're not connected to, can be a powerful marketing, sales, and hiring tool.
However, InMail is effective only if your messages are read by recipients, and only if they engage.
An infographic (below) from Brafton explores how to craft a successful InMail strategy.
Specifically, it covers five best-practices to help your business's messages stand out, resonate with recipients, and spark responses.
Check out the infographic: