B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases.
That's according to an infographic (below) from Insider Intelligence.
The infographic looks at data covering B2B buyer age trends as well as what influences buyer decisions.
It also looks at how the length of the purchase timeline has changed.
Check out the infographic:
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A Look at the B2B Buyer in 2023 [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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