Unfortunately, e-commerce websites don't always do right by their visitors.
Sometimes they employ "dark patterns," or tactics that trick online shoppers into completing actions that benefit the brand more than the customer.
An infographic (below) from Merchant Machine looks at 12 of the most common dark patterns.
It covers common tactics such as trick questions, misdirection, and forced continuity.
Check out the infographic:
Enter your email address to continue reading
12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Websites:
