Why is it so hard to link social media marketing to revenue?
It's challenging in part because many firms don't have a unified social strategy focused on results.
An infographic (below) from MDG looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
It provides an eight-point checklist that can help you shift your social marketing from a cost center to a profit center.
Check out the infographic:
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How to Turn Your Social Media Marketing Into a Profit Center [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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