By using account intelligence at the right time, B2B marketers can improve messaging, build the pipeline, and successfully execute account-based marketing ( ABM).
So, what is the right time?
An infographic (below) from Emissary covers when account intelligence tends to be most useful.
Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.
Check out the infographic:
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When B2B Marketers Should Use Account Intelligence [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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