Video success isn't only about creative execution.

A high-quality viewing experience—having your videos load quickly and clearly—is also key to ensuring people stick around and watch.

An infographic (below) from WebsiteBuilderExpert, which is based on a blog post, provides tips for optimizing your marketing videos on your business's website as well as on YouTube.

It covers resolution, compression, and formatting best-practices. The infographic also explores why optimization matters and looks at specific optimizations for livestreams.